Friday, August 26, 2016

Medical Public Relations New York

Doctor's PR Meeting Physicians in NYC September 6 to 8
Gary Grasso, Director of Doctors PR Medical Marketing is meeting with prospective physician clients in Manhattan from September 6 to 8, 2016. Doctors PR represents doctors across the country and has extensive experience in medical marketing and public relations in aesthetic medicine, plastic surgery, dermatology, orthopedic surgery, cardiology, pain management, sports medicine, cosmetic dentistry and other specialties.

"We’ll be consulting with doctors to determine how we can assist in practice marketing, strategic social media marketing, online PR, media relations and branding," says Grasso. Doctors who are interested may schedule a meeting by emailing ggrasso@doctorspr.com or by calling Doctors PR Medical Marketing at 626.698.2213.

Doctors PR is a leader in medical marketing and publicity with extensive experience placing clients in stories and interviews on TV news and talk shows across the country. "We have worked with many highly regarded physicians and medical device companies, placing multiple stories and interviews play on top tier national television including The Doctors, Good Morning America, The Dr. Oz Show, Oprah, Inside Edition, E! Channel, The View, CNN, the TODAY show, CBS Evening News and many others."

"Doctors PR creates and conducts strategic social media marketing and online PR designed to educate and promote patient inquiries on all health and medical related topics,” says Grasso. "We believe that this program is one of the most important aspects of marketing. Quality information combined with strategic use of social media and online marketing helps our clients to build a responsive social media audience and to dominate search results in the most important and relevant categories." Visit DoctorsPR.com



Tuesday, June 28, 2016

Medical Marketing and Public Relations: DoctorsPR Meeting Doctors In San Francisco June 29-30

Gary Grasso, Director of DoctorsPR Medical Marketing is meeting with prospective physician clients in the San Francisco Bay Area on June 29 & 30, 2016.  Doctor's P.R. represents physicians and medical device companies across the country.

“We’ll be consulting with prospective new clients to identify ways in which we can assist in practice marketing, online PR and business development,” says Grasso. Doctors and companies who are interested may schedule a meeting by emailing Gary Grasso at ggrasso@doctorspr.com or by calling DoctorsPR Medical Marketing at 626.698.2213.

“DoctorsPR is a leader in medical marketing and publicity with over twenty years of placing stories and interviews on television news and talk shows across the country," says Grasso. “We have worked with many of the most highly regarded doctors and medical device companies in the country and we have placed clients in multiple stories and interviews on top tier national television including The Doctors, Good Morning America, The Dr. Oz Show, Oprah, Inside Edition, E! Channel, The View, CNN, the TODAY show, CBS Evening News and many others."

"DoctorsPR also creates and conducts online marketing strategies designed to provide the public with useful information on a full range of health and medical related topics,” says Grasso. “We believe that this program is one of the most important aspects of marketing. Quality information combined with strategic use of social media and online marketing helps our clients to dominate search results in the most important and relevant categories.”

“For example, DoctorsPR has gained and maintains multiple first page search results with clients showing under multiple search terms have achieved four, five and more articles on the first page of Google searches, creating a powerful and dominant ‘expert source’ position for doctors practicing in a variety of specialties including dermatology, dentistry, orthopedic surgery, plastic surgery, internal medicine, cardiology and many others. We also recycle TV and online news coverage we have placed."

For more information on public relations and marketing for doctors, medical devices and related products, contact Gary Grasso, Director via email at ggrasso@doctorspr.com or visit www.doctorspr.com

About DoctorsPR
With over twenty years' experience in placing health and medical stories in the news, on leading national shows and online, DoctorsPR is uniquely positioned to build business and promote public awareness for clients. DoctorsPR also specializes in publicity and product launches for medical devices by combining effective media relations with the publication and promotion of blogs, quality online content and targeted press releases. Medical device clients have included Syneron, ESC Medical, BodyJet, Tickle Lipo, Contour ThreadLift and many others.

DoctorsPR builds client's visibility on organic search and social media by producing and promoting quality content and press releases. This combination of broadcast media exposure and online marketing provides a powerful tool for practice development and business growth.
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Monday, December 14, 2015

Marketing For Plastic Surgeons Enhanced With TV Exposure, Online Publicity

Effective marketing can help plastic surgeons get on TV News and Talk Shows, build and improve their online marketing and attract more patients.
By Gary Grasso, Director
Doctor's PR & Marketing

Doctors on TV
You must have either a unique story, insight into a certain procedure or technique, or the creativity to make a compelling story:

Eye Candy
Talking heads are out. Great visuals are in. Use  photos, B-roll (background video), demonstrations, even animations to paint a vivid visual picture.

You 
Doctors PR client appears on The Doctors show
Doctors PR client on "The Doctors" show. Click image to view.
A plastic surgeon should appear energetic and accessible, yet professional on camera. He or she must be well-versed in the particular subject and provide information to viewers in a way that is understandable and compelling. Informative talking points are essential.

Online Marketing and Public Relations
More than ever, online PR is an essential component of a plastic surgeon’s winning marketing strategy. Online is where most everything happens, from your website and blog to press releases, original video, Instagram, Facebook and “recycled” media coverage, which can keep your previous TV appperances and media stories working indefinitely 24 hours a day. "By creating and promoting the right mix of online information we can establish highly visible multi-media sources to inform, educate and refer new patient inquiries to a plastic surgery practice," says Grasso. "Multiple first-page Google search placements of articles, blogs, press releases and video can dominate search results using multiple search terms. With the right strategies quality content will appear and remain in first-page search results for months or years."

Blogs
Blogs are one of the most under-utilized and misused marketing assets in many practices. They should be used as an important news source and communication tool to reach prospective patients. Blog articles must be newsworthy rather than just a random series of updates. Use the power of  a blog to educate, inform and attract patients, and even to help attract media inquiries.

For more information contact Doctor’s PR & Marketing. Call 626-698-2213 or email Gary Grasso, Director at ggrasso@doctorspr.com Visit DoctorsPR.com

Tuesday, July 28, 2015

Marin County Doctor Introduces Neck Lift For Skin Tightening While Improving Skin Texture


Dr. Karron Power says the new non-surgical neck lift offered at PowerMD is a specialized laser treatment which offer the dual benefits of tightening the skin while improving skin texture and tone for best results.

“Sagging skin on the neck can now be treated with a new technique that not only provides skin tightening but also improves the texture and tone of the skin, all in the same treatment,” says Dr. Karron Power, medical director of PowerMD in Marin County.

Dr. Karron Power discusses a new fix for a double chin
on ABC 7 News, San Francisco
"A sagging neckline can make anyone look years older and tired, and is one of three major “markers of aging” on the face which also include drooping eyelids and loss of facial volume," says Dr. Power. "In the past, a lower facelift was the only effective way to tighten the neckline, requiring incisions and recovery time, but now this effective non-surgical treatment is available to Bay Area residents who don't want or need plastic surgery."

“The treatment is done using the Claro2, an advanced laser that tightens skin more effectively than intense pulsed light (IPL) or other types of lasers,” says Dr. Power. "And unlike other laser treatments, this treatment also addresses the skin's texture, tone and appearance. The result is a sleeker neckline with tighter, firmer skin that looks younger and refreshed."

“We can also build up the definition of a person’s jawline using Sculptra, an injectable treatment that promotes rejuvenation of facial volume,” says Dr. Power.

For more information call 415.785.7995 or visit www.PowerMD.com

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Tuesday, July 7, 2015

Dr. Karron Power Shows Double Chin Injection on KGO 7 News San Francisco

Can you erase a double chin without surgery? Dr. Karron Power is scheduled to appear on KGO 7 News, Wednesday, July 8th to show how injectable treatments can get rid of a double chin by dissolving small areas of unwanted fat. Dr. Power also discusses Kybella, a new injectable treatment recently approved by the FDA for use under the chin. The story is scheduled to run in the 6:00 pm news hour. 

Dr. Power, the medical director of PowerMD in Marin County, CA now offers “The Double Chin Eraser” which uses a compounded formula which she says has an effect similar to that of Kybella. The KGO news story shows Dr. Power administering the Double Chin Eraser treatment to a female patient.

Dr. Karron Power discusses Kybella and other double chin treatments on ABC News"Kybella is similar to the deoxycholic acid that is produced in the body," says Dr. Power. "Deoxycholic acid helps the body to absorb fats. When injected into tissue deoyxholic acid destroys targeted fat cells.”  Dr. Power says the treatment's benefits, risks and alternatives are discussed with each patient.

 “The Double Chin Eraser injectable treatment is effective for dissolving small amounts of unwanted fat,” says Dr. Power. “Some patients may also benefit from a specialized laser treatment
which can help to tighten the skin,” she says.

 Dr. Karron L. Power MD, MPH is the founder and medical director of PowerMD, with over 20 years of medical education, research and practice in medical aesthetics, anti-aging, regenerative, and restorative medicine. Website: www.PowerMD.com